Inspiration and wisdom from divine felines

351 Inspiring Quotes by Steve Jobs

Wikipedia Summary for Steve Jobs

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American business magnate, industrial designer, investor, and media proprietor. He was the chairman, chief executive officer (CEO), and co-founder of Apple Inc.; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT. Jobs is widely recognized as a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.

Jobs was born in San Francisco, California, and put up for adoption. He was raised in the San Francisco Bay Area. He attended Reed College in 1972 before dropping out that same year, and traveled through India in 1974 seeking enlightenment and studying Zen Buddhism.

Jobs and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later with the Apple II, one of the first highly successful mass-produced microcomputers. Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI). This led to the development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI. The Macintosh introduced the desktop publishing industry in 1985 with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics. Jobs was forced out of Apple in 1985 after a long power struggle with the company's board and its then-CEO John Sculley. That same year, Jobs took a few of Apple's members with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets. In addition, he helped to develop the visual effects industry when he funded the computer graphics division of George Lucas's Lucasfilm in 1986. The new company was Pixar, which produced the first 3D computer animated feature film Toy Story (1995), and went on to become a major animation studio, producing over 20 films since then.

Jobs became CEO of Apple in 1997, following his company's acquisition of NeXT. He was largely responsible for helping revive Apple, which had been on the verge of bankruptcy. He worked closely with designer Jony Ive to develop a line of products that had larger cultural ramifications, beginning in 1997 with the "Think different" advertising campaign and leading to the iMac, iTunes, iTunes Store, Apple Store, iPod, iPhone, App Store, and the iPad. In 2001, the original Mac OS was replaced with the completely new Mac OS X (now known as macOS), based on NeXT's NeXTSTEP platform, giving the OS a modern Unix-based foundation for the first time. Jobs was diagnosed with a pancreatic neuroendocrine tumor in 2003. He died of respiratory arrest related to the tumor at age 56 on October 5, 2011.

green leaf tree near mountain covered by snow at daytime

Creativity is just connecting things.

--Steve Jobs

Longer Version:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.


pink flowers in vase

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life.

--Steve Jobs

Longer Version:

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.


silver bell alarm clock

Quality is more important than quantity. One home run is much better than two doubles.

--Steve Jobs

pink and white flower in close up photography

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

--Steve Jobs

white pendant lamp

The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.

--Steve Jobs

elephant play with brown sand

Death is very likely the single best invention of life.

--Steve Jobs

Longer Version:

Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.


white

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

--Steve Jobs


three people paddling in canoe

Innovation is the only way to win.

--Steve Jobs


orange leaves tree

If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.

--Steve Jobs


person in black shoes standing on gray concrete floor

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

--Steve Jobs

person on road at sunset

If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does.

--Steve Jobs

person on road at sunset

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?

--Steve Jobs

milky way above body of water

Overnight success stories take a long time.

--Steve Jobs

clear wine glass with red wine

Follow your heart and your intuition. They somehow already know what you truly want to become. Everything else is secondary.

--Steve Jobs

person in black and white mask

We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

--Steve Jobs

rainbow

We don't settle for anything less than excellence.

--Steve Jobs

three women sitting on rock near body of water

Get your mind around it. You can do it.

--Steve Jobs


pink tulip in bloom close up photo

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

--Steve Jobs

green mountains beside lake under blue sky during daytime

I bleed in six colors.

--Steve Jobs



black pug puppy on white and pink textile

If you define the problem correctly, you almost have the solution.

--Steve Jobs

yellow petaled flower screenshot

You have to have a lot of passion for what you do... because if you don't, any rational person would give up.

--Steve Jobs

white and red flower with green leaves

The people who are crazy enough to think they can change the world are the ones who do.

--Steve Jobs



Longer Version:

When you're young, you look at television and think, There's a
conspiracy. The networks have conspired to dumb us down. But
when you get a little older, you realize that's not true. The networks
are in business to give people exactly what they want. That's a far
more depressing thought. Conspiracy is optimistic! You can shoot
the bastards! We can have a revolution! But the networks are really
in business to give people what they want. It's the truth.


solid color

The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

--Steve Jobs

rock formation under starry skies

Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.

--Steve Jobs

pink flower

Everybody in this country should learn to program a computer, because it teaches you how to think.

--Steve Jobs

grayscale photo of woman wearing collared shirt

Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

--Steve Jobs

couple standing on grass field mountain

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

--Steve Jobs

dirt road to sunset

To seek permission is to seek denial.

--Steve Jobs



photography of white wall lot

I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.

--Steve Jobs

blue white and red flag

The journey is the reward.

--Steve Jobs

green trees on mountain during daytime

Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die.

--Steve Jobs

empty gray carpet

You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.

--Steve Jobs

full moon in the sky

I am saddened, not by Microsoft's success -- I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

--Steve Jobs

None

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

--Steve Jobs

paper

Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.

--Steve Jobs

sunset

Each dream you leave behind is a part of your future that will no longer exist.

--Steve Jobs



Longer Version:

The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are. So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.


black dragonfly perched on green grass in close up photography during daytime

If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.

--Steve Jobs

green tree under blue sky during night time

Details matter. It's worth waiting to get it right.

--Steve Jobs

red rose with droplets

I think Pixar has the opportunity to be the next Disney -- not replace Disney -- but be the next Disney.

--Steve Jobs


red white and black butterfly on green leaf

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.

--Steve Jobs

photo of gray elephant on grass

The lunatics have taken over the asylum and we can do anything we want.

--Steve Jobs

Vincent Van Gogh self portrait painting on wall

The most corrosive piece of technology that I've ever seen is called television but then again, television, at its best, is magnificent.

--Steve Jobs

round Timex analog clock at 2:33

Don't let the noise of others' opinions drown out your own inner voice.

--Steve Jobs

Longer Version:

Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.




bonfire in forest

Taking LSD was a profound experience, one of the most important things in my life.

--Steve Jobs

Longer Version:

Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there's another side to the coin, and you can't remember it when it wears off, but you know it. It reinforced my sense of what was important--creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.


landscape photo of waters, mountains, and black clouds

I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the way I handled that.

--Steve Jobs

birds flying under cloudy sky during daytime

The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

--Steve Jobs

rocky mountain under starry night

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

--Steve Jobs

Longer Version:

The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.



black and white duck on brown wooden dock during daytime

I have enough to last for the rest of my life.

--Steve Jobs


black and gray floral textile

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

--Steve Jobs

Blue to purple gradient

What we are doing here is going to send a giant ripple through the universe.

--Steve Jobs

silhouette of person on top of mountain pointing flashlight on sky filled with stars at night time

I've been rejected, but I am still in love.

--Steve Jobs

mountains under white clouds at daytime

Love what you do...Don't settle.

--Steve Jobs


purple flower on purple textile

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.

--Steve Jobs

green water in close up photography

You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.

--Steve Jobs

landscape photography of waves and clouds

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.

--Steve Jobs

Longer Version:

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they're rare.


cat in space

Focusing is all about saying no.

--Steve Jobs


closeup photography of black and brown bird

We've got to make the small things unforgettable.

--Steve Jobs

closed door

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

--Steve Jobs

Bright orange to dark red gradient

Not only was Edwin Land one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.

--Steve Jobs


aerial view of blue ocean water during daytime

We're here to put a dent in the universe.

--Steve Jobs

Longer Version:

We're here to put a dent in the universe. Otherwise why else even be here?



body of water surrounded with plants under cloudy sky

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

--Steve Jobs

black wooden door near green plant

I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.

--Steve Jobs


black dragonfly perched on green grass in close up photography during daytime

I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.

--Steve Jobs

red and pink flowers

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

--Steve Jobs

green

Focus does not mean saying yes, it means saying no.

--Steve Jobs



round black clock on linen

All the work I've done in my life will be obsolete by the time I'm fifty.

--Steve Jobs

photo of brown wood slab

Let's make a dent in the universe.

--Steve Jobs



sea during daytime

I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying "yes" to everything. It's about saying "no" to all but the most crucial features.

--Steve Jobs

white petaled flower bloom during daytime

Customers always want something new.

--Steve Jobs

blue sky

Your time is limited, so don't waste it living someone else's life.

--Steve Jobs

Longer Version:

Your time is limited, don't waste it living someone else's life. Don't be trapped by dogma, which is living the result of other people's thinking. Don't let the noise of other's opinion drown your own inner voice. Everything else is secondary.


white and black soccer ball on grass field

If you are willing to work hard and ask lots of questions, you can learn business pretty fast.

--Steve Jobs


man holding his head

Most people never pick up the phone and call. Most people never ask, and that's what separates the people who do things from the people who just dream about them.

--Steve Jobs

person holding yellow round analog clock

Think Different.

--Steve Jobs

white-and-pink flowers

It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.

--Steve Jobs

bonfire near mountain

Follow your heart, but check it with your head.

--Steve Jobs



seashore during golden hour

If you wanna hire great people and have them stay working for you, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people don't stay.

--Steve Jobs


shallow focus photography of hand with red paint

The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it.

--Steve Jobs

white brick wall planning

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.

--Steve Jobs

Longer Version:

When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.


grayscale photography of mountain surrounded by trees

You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.

--Steve Jobs


forest near mountain alps

It takes a lot of hard work to make something simple.

--Steve Jobs

silhouette photography of person in gray sailing boat in the middle of body of water

In the broadest context, the goal is to seek enlightenment -- however you define it.

--Steve Jobs


wall

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.

--Steve Jobs

green trees under white sky during daytime

A-plus players like to work together and they don't like it if you tolerate B work.

--Steve Jobs

person in black hoodie using laptop computer

The web is not going to change the world, certainly not in the next 10 years. It's going to augment the world. And once you're in this web-augmented space, you're going to see that democratization takes place.

--Steve Jobs



brown sand under blue sky during daytime

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

--Steve Jobs

person sleeping on gray gang chair

We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.

--Steve Jobs

eyeglasses in bokeh photography

Musicians play their instruments. I play the orchestra.

--Steve Jobs


silhouette of mountain under starry night

Innovation is saying "no" to 1,000 things.

--Steve Jobs

Arizona landscape

It's not done until it ships.

--Steve Jobs

white tulip flower in close up photography

Sometimes life is going to hit you in the head with a brick. Don't lose faith.

--Steve Jobs

Longer Version:

Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did.


blue wallpaper

The axis today is not liberal and conservative, the axis is constructive-destructive.

--Steve Jobs

yellow and black striped background

But it's a disservice to constantly put things in this radical new light -- that it's going to change everything. Things don't have to change the world to be important.

--Steve Jobs

A stack of thick folders on a white surface

If you don't love it, you're going to fail.

--Steve Jobs

woman holding brown umbrella

Innovation distinguishes between a leader and a follower.

--Steve Jobs

stars on outer space

The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.

--Steve Jobs

grassland landscape

I sat in a garage and invented the future.

--Steve Jobs

clear liquid on leaf

Great engineers are a huge multiplier.

--Steve Jobs



pink petaled flower

All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.

--Steve Jobs

shallow focus photography of woman standing outdoors

There is always one more thing to learn.

--Steve Jobs

low-angle photo of white daisy

Don't let something that doesn't matter cause you to lose something that does.

--Steve Jobs

yellow green leaf

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

--Steve Jobs

donkey

Keep looking. Don't settle.

--Steve Jobs

brown and black jazz guitar with dim light

To go forward you have to leave something behind.

--Steve Jobs



aerial's photo of metropolitan during night time\

That's been one of my mantras -- focus and simplicity. Simple can be harder than complex.

--Steve Jobs

Longer Version:

That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.


white pendant lamp

It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.

--Steve Jobs

sunset

Invest time in yourself to have great experiences that are going to enrich you.

--Steve Jobs



yellow sunflower field under blue sky during daytime

I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.

--Steve Jobs

purple textile in close up photography

Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.

--Steve Jobs

red strawberry fruit on red surface

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

--Steve Jobs

grayscale photo of person's back

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

--Steve Jobs



aerial photography of mountain range covered with snow under white and blue sky at daytime

If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.

--Steve Jobs

black textile on white textile

I know from my own education that if I hadn't encountered two or three individuals that spent extra time with me, I'm sure I would have been in jail.

--Steve Jobs

pink rose in close up photography

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

--Steve Jobs

green artificial palm tree on seashore

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

--Steve Jobs

brown textile

I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.

--Steve Jobs

rock formation above water

I would trade all of my technology for an afternoon with Socrates.

--Steve Jobs



toddlers standing outdoors

This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy.

--Steve Jobs

Longer Version:

This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?


pink and white tulips on white surface

The best way to create value in the 21st century is to connect Creativity with Technology.

--Steve Jobs

sunset

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.

--Steve Jobs

None

It doesn't make sense to hire smart people and then tell them what to to , We hire smart people so they can tell us what to do.

--Steve Jobs

assorted-colored cactus

We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.

--Steve Jobs



landscape photography of green tree

Focus on what you are good at; delegate all else.

--Steve Jobs

backdrop

I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.

--Steve Jobs

brown textile

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

--Steve Jobs


sunset

Pursue your dreams and see the opportunities in life's setbacks.

--Steve Jobs

green trees

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

--Steve Jobs


silhouette photo of couple standing on beach watching sunset

One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.

--Steve Jobs


purple flower on purple textile

It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.

--Steve Jobs

green leafed trees with fog

You've got to find what you love.

--Steve Jobs

Longer Version:

You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you've found it.




pink umbrella

The were good times, there were hard times, but there were never bad times.

--Steve Jobs

long-coated white and brown puppy

My teacher basically bribed me back into learning with candy and money and what was really remarkable was before very long I had such a respect for her that it sort of re-ignited my desire to learn.

--Steve Jobs

green and white abstract painting

Learn continually -- there's always "one more thing" to learn!

--Steve Jobs

red and white led lighted heart decor

I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.

--Steve Jobs

woman sitting on black chair in front of glass-panel window with white curtains

The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.

--Steve Jobs

blue sky with white clouds

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

--Steve Jobs

brown wooden surface

We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.

--Steve Jobs

flame illustration

If a user is having a problem, it's our problem.

--Steve Jobs

yellow and blue painted wall

And the only way to do great work is to love what you do.... Don't settle.

--Steve Jobs

silhouette photo of mountain during night time

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

--Steve Jobs

silver round analog wall clock

After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.

--Steve Jobs

two women making peace sign near the Golden Gate bridge

And we've all chosen to do this with our lives. So it better be damn good. It better be worth it.

--Steve Jobs

leafless tree under gray sky

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

--Steve Jobs

Longer Version:

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.


grayscale photo of woman wearing collared shirt

The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people.

--Steve Jobs

person looking at the milkyway

Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!

--Steve Jobs


man running on seashore

I don't really care about being right, I just care about success.

--Steve Jobs

low-angle photography of green leaf tree

Real artists ship.

--Steve Jobs

red and black logo

Don't be evil is a load of crap.

--Steve Jobs

purple moth orchids in bloom close up photo

The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can.

--Steve Jobs

white and gray floral bed sheet

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.

--Steve Jobs

blue rose

Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.

--Steve Jobs

clear drinking glass with beer on black table

No one is going to buy a big phone.

--Steve Jobs

pink petaled flower

In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

--Steve Jobs

blue sky and white clouds

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

--Steve Jobs


pink and white roses on white surface

We are gambling on our vision, and we would rather do that than make ‘me-too' products. For us, it's always the next dream.

--Steve Jobs

black and white window illustration

If you really look closely, most overnight successes took a long time.

--Steve Jobs


red moon at night

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

--Steve Jobs

pink and white abstract painting

It is in Apple's DNA that technology alone is not enough--it's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

--Steve Jobs

grayscale photography of man riding bicycle

We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.

--Steve Jobs

Longer Version:

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.


photo of giraffe

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

--Steve Jobs


red white and black butterfly on green leaf

If you live each day as if it were your last, someday you'll be right. Every morning I looked in the mirror and asked myself: If today were the last day of my life, would I want to do what I do today?

--Steve Jobs

grayscale photography of raindrops

I dropped out of Reed College Portland, Oregon after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

--Steve Jobs

empty brown concrete stairs beside green grass under starry sky long-exposure photography

You have to trust in something -- your gut, destiny, life, karma, whatever.

--Steve Jobs

orange abstract painting

We have always been shamelss about stealing great ideas.

--Steve Jobs

beach shore during day time

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

--Steve Jobs

purple textile with white line

If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.

--Steve Jobs

closeup photography of brown and gray concrete bricks

We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.

--Steve Jobs



white desk lamp beside green plant

I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side.

--Steve Jobs

person holding sunflower

Make it like a sunflower.

--Steve Jobs

sunset

Do not try to do everything. Do one thing well.

--Steve Jobs

white petaled flower bloom during daytime

I want to make a dent in the universe.

--Steve Jobs

brown and white butterfly on purple petaled flower

People who know what they are talking about don't need power Point.

--Steve Jobs

scenery of aurora

It isn't the consumers' job to know what they want.

--Steve Jobs

time lapse photography body of water

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

--Steve Jobs

rainbow

I'm actually as proud of many of the things we haven't done as the things we have done.

--Steve Jobs


white and black satellite dish on brown field during night time

Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.

--Steve Jobs

shallow focus photography of brown parquet flooring

I don't view wealth as something that validates my intelligence.

--Steve Jobs

pink, red, and black digital wallpaper

The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.

--Steve Jobs

person doing yoga exercises

I'd rather be a Pirate than join the Navy.

--Steve Jobs


shallow focus photo of white rose

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

--Steve Jobs


sunflower

You're already naked. There is no reason not to follow your heart.

--Steve Jobs

plain

Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.

--Steve Jobs

Longer Version:

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.


gray cactus plant on white pot

Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.

--Steve Jobs

plain

When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.

--Steve Jobs

yellow sunflower

You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.

--Steve Jobs


sunset

IMac is next year's computer for $1,299, not last year's computer for $999.

--Steve Jobs


orange moon during nighttime

Every once in a while, a revolutionary product comes along that changes everything.

--Steve Jobs

Longer Version:

Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.


aerial's photo of metropolitan during night time\

Unfortunately, people are not rebelling against Microsoft. They don't know any better.

--Steve Jobs

silhouette of hugging couple

In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.

--Steve Jobs

yellow and red tulip in bloom close up photo

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.

--Steve Jobs

men's white dress shirt

Guess who surprised themselves and changed their minds.

--Steve Jobs


landscape photo of mountain during nighttime

The ones who are crazy enough to think they can change the world are the ones who do.

--Steve Jobs



green trees under white sky during daytime

Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.

--Steve Jobs

close-up photography of heart shaped fairy lite on brown sand

One of my beliefs very strongly is that any democracy depends on a free, healthy press.

--Steve Jobs

shallow focus photography of brown parquet flooring

Being the richest man in the cemetery doesn't matter to me.

--Steve Jobs

Longer Version:

Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.



purple, white, and pink floral painting

Somewhere between the janitor and the CEO, reasons stop mattering.

--Steve Jobs

blooming yellow sunflower field

Our goal is to make the best devices in the world, not to be the biggest.

--Steve Jobs

brown rocky mountain under blue sky during daytime

It is piracy, not overt online music stores, which is our main competitor.

--Steve Jobs

white ceramic pencil organizer on top of stack of books

Without passion, any rational person would give up!

--Steve Jobs

photo of brown parquet

Great things in business are never done by one person; they're done by a team of people.

--Steve Jobs


Arizona landscape

The web is just going to be one more of those major change factors that businesses face every decade.

--Steve Jobs

Arizona landscape snow

It's more fun to be a pirate than to join the Navy.

--Steve Jobs

pink rose

Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.

--Steve Jobs


sunset grasslands

A lot of times, people don't know what they want until you show it to them.

--Steve Jobs


blue textile on brown wooden table

An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

--Steve Jobs

pink flowers in tilt shift lens

Packaging can be theater, it can create a story.

--Steve Jobs

car passing by in between trees

If you haven't found it yet, keep looking.

--Steve Jobs

person in red shirt walking on brown field under gray sky during daytime

You can tell a lot about a person by who his or her heroes are.

--Steve Jobs


yellow sunflower on white wall

The most important decisions you make are not the things you do, but the things you decide not to do.

--Steve Jobs

red tulip in bloom during daytime

Design is not just what it looks like and feels like. Design is how it works.

--Steve Jobs

green palm tree during daytime

I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much -- if at all.

--Steve Jobs





person on road at sunset

It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

--Steve Jobs

selective focus photography of orange and beige butterfly on purple flowers

The people who made Mac are sort of on the edge.

--Steve Jobs


silhouette of mountains under blue sky during daytime

Deben confiar en que, de algún modo, los puntos se conectarán en su futuro.

--Steve Jobs


brown and gray brick wall

I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important -- because I never did it for the money.

--Steve Jobs

pink and teal striped textile

We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.

--Steve Jobs

gray-scale photo of man and woman holding hands

Fear of failure falls away in the face of death.

--Steve Jobs

black mountain under blue sky during night time

To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.

--Steve Jobs

shallow focus photography of stack of books

When You Need A Miracle, Be Miracle.

--Steve Jobs


green leafed trees with fog

Technology alone is not enough.

--Steve Jobs

clear hour glass beside pink flowers

We do not say anything about future products. We work on them in secret, then we announce them.

--Steve Jobs

desert grassland

I do not adopt softness towards others because I want to make them better.

--Steve Jobs

brown wooden table clock at 10 10

You cannot mandate productivity, you must provide the tools to let people become their best.

--Steve Jobs

silhouette of man standing on rock while looking in sky

Creation is messy. You want genius, you get madness; two sides of the same coin.

--Steve Jobs



pink and white abstract painting

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

--Steve Jobs



blue wallpaper

Older people sit down and ask, 'what is it', but the boy asks, What can I do with it?

--Steve Jobs

beach shore during day time

You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.

--Steve Jobs

woman signing on white printer paper beside woman about to touch the documents

There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?

--Steve Jobs

silhouette of person kicking on mid air

The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.

--Steve Jobs

pink flower

Don't settle, as with all matters of the heart you'll know when you find it.

--Steve Jobs

man in Burton shirt facing ocean

We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

--Steve Jobs

pink flower with green stem

I make 50 cents for showing up... and the other 50 cents is based on my performance.

--Steve Jobs

blue and white striped textile

Life can be much broader once you discover one simple fact: Everything you call life was made up by people no smarter than you.

--Steve Jobs

person holding white mini bell alarmclock

Stay hungry. Stay foolish.

--Steve Jobs

Longer Version:

Stay hungry. Stay foolish. Never let go of your appetite to go after new ideas, new experiences, and new adventures.


red metal bridge over river

Everyone here has the sense that right now is one of those moments when we are influencing the future.

--Steve Jobs

brown brick wall photography

I'm very excited about having the Internet in my den.

--Steve Jobs


person standing on rock formation during daytime

Every child should learn to program a computer because it will teach you how to think.

--Steve Jobs



white and yellow flower in close up photography

Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

--Steve Jobs



black and white abstract illustration

You can build your own things that other people can use. And once you learn that, you'll never be the same again.

--Steve Jobs

green trees under white sky during daytime

What make you think that if you can't finish a project in 18 months, you will be able to do that 18 months later?

--Steve Jobs


boy and cat in front of moon

I would rather gamble on our vision than make a 'me, too' product.

--Steve Jobs

shorebird on pier

When we started off we didn't know how to spell software.

--Steve Jobs

silhouette of man looking towards left

Our time is limited, so don't waste it living someone else's life.

--Steve Jobs



brown wooden table clock at 10 10

The broader one's understanding of the human experience, the better design we will have.

--Steve Jobs

white petaled flower

When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.

--Steve Jobs


low-angle photo of white daisy

Everything around you that you call life was made up by people, and you can change it.

--Steve Jobs

Longer Version:

Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you'll never be the same again.


brown tree on surrounded by brown grass during golden hour

Deciding what not to do is as important as deciding what to do.

--Steve Jobs

red surface

The only way to do great work is to love what you do.

--Steve Jobs

Longer Version:

The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.


round analog watch with black leather strap on top of white wooden surface

You know who the best managers are?
They're the great individual contributors, who never ever want to be a manager, but decide they have to be manager because no one else is going to be able to do as good a job as them.

--Steve Jobs

time lapse photography body of water

My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

--Steve Jobs


green tree under blue sky during night time

Be ready to catch the ball when it is thrown by life.

--Steve Jobs

body of water under clear blue sky painting

Electronics was something I could always fall back on when I needed food on the table.

--Steve Jobs

man and woman with dog on woods

A brand is simply trust.

--Steve Jobs


running white, brown, and black dog

The goal is not to be the richest man in the cemetery.

--Steve Jobs


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