Creativity is just connecting things.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life.
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
Quality is more important than quantity. One home run is much better than two doubles.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
Death is very likely the single best invention of life.
Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
Innovation is the only way to win.
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.
If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does.
To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?
Overnight success stories take a long time.
Follow your heart and your intuition. They somehow already know what you truly want to become. Everything else is secondary.
We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.
We don't settle for anything less than excellence.
Get your mind around it. You can do it.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
I bleed in six colors.
If you define the problem correctly, you almost have the solution.
You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
The people who are crazy enough to think they can change the world are the ones who do.
When you're young, you look at television and think, There's a
conspiracy. The networks have conspired to dumb us down. But
when you get a little older, you realize that's not true. The networks
are in business to give people exactly what they want. That's a far
more depressing thought. Conspiracy is optimistic! You can shoot
the bastards! We can have a revolution! But the networks are really
in business to give people what they want. It's the truth.
The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.
Everybody in this country should learn to program a computer, because it teaches you how to think.
Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
To seek permission is to seek denial.
I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
The journey is the reward.
Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die.
You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
I am saddened, not by Microsoft's success -- I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.
Each dream you leave behind is a part of your future that will no longer exist.
The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are. So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.
If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
Details matter. It's worth waiting to get it right.
I think Pixar has the opportunity to be the next Disney -- not replace Disney -- but be the next Disney.
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
The lunatics have taken over the asylum and we can do anything we want.
The most corrosive piece of technology that I've ever seen is called television but then again, television, at its best, is magnificent.
Don't let the noise of others' opinions drown out your own inner voice.
Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Taking LSD was a profound experience, one of the most important things in my life.
Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there's another side to the coin, and you can't remember it when it wears off, but you know it. It reinforced my sense of what was important--creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the way I handled that.
The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
I have enough to last for the rest of my life.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
What we are doing here is going to send a giant ripple through the universe.
I've been rejected, but I am still in love.
Love what you do...Don't settle.
Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they're rare.
Focusing is all about saying no.
We've got to make the small things unforgettable.
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
Not only was Edwin Land one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.
We're here to put a dent in the universe.
We're here to put a dent in the universe. Otherwise why else even be here?
Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
Focus does not mean saying yes, it means saying no.
All the work I've done in my life will be obsolete by the time I'm fifty.
Let's make a dent in the universe.
I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying "yes" to everything. It's about saying "no" to all but the most crucial features.
Customers always want something new.
Your time is limited, so don't waste it living someone else's life.
Your time is limited, don't waste it living someone else's life. Don't be trapped by dogma, which is living the result of other people's thinking. Don't let the noise of other's opinion drown your own inner voice. Everything else is secondary.
If you are willing to work hard and ask lots of questions, you can learn business pretty fast.
Most people never pick up the phone and call. Most people never ask, and that's what separates the people who do things from the people who just dream about them.
It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.
Follow your heart, but check it with your head.
If you wanna hire great people and have them stay working for you, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people don't stay.
The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it.
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
It takes a lot of hard work to make something simple.
In the broadest context, the goal is to seek enlightenment -- however you define it.
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
A-plus players like to work together and they don't like it if you tolerate B work.
The web is not going to change the world, certainly not in the next 10 years. It's going to augment the world. And once you're in this web-augmented space, you're going to see that democratization takes place.
Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.
Musicians play their instruments. I play the orchestra.
Innovation is saying "no" to 1,000 things.
It's not done until it ships.
Sometimes life is going to hit you in the head with a brick. Don't lose faith.
Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did.
The axis today is not liberal and conservative, the axis is constructive-destructive.
But it's a disservice to constantly put things in this radical new light -- that it's going to change everything. Things don't have to change the world to be important.
If you don't love it, you're going to fail.
Innovation distinguishes between a leader and a follower.
The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.
I sat in a garage and invented the future.
Great engineers are a huge multiplier.
All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
There is always one more thing to learn.
Don't let something that doesn't matter cause you to lose something that does.
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Keep looking. Don't settle.
To go forward you have to leave something behind.
That's been one of my mantras -- focus and simplicity. Simple can be harder than complex.
That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.
Invest time in yourself to have great experiences that are going to enrich you.
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.
I know from my own education that if I hadn't encountered two or three individuals that spent extra time with me, I'm sure I would have been in jail.
Computers themselves, and software yet to be developed, will revolutionize the way we learn.
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
I would trade all of my technology for an afternoon with Socrates.
This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy.
This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
The best way to create value in the 21st century is to connect Creativity with Technology.
Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.
It doesn't make sense to hire smart people and then tell them what to to , We hire smart people so they can tell us what to do.
We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
Focus on what you are good at; delegate all else.
I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.
Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
Pursue your dreams and see the opportunities in life's setbacks.
And no, we don't know where it will lead. We just know there's something much bigger than any of us here.
One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
You've got to find what you love.
You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you've found it.
The were good times, there were hard times, but there were never bad times.
My teacher basically bribed me back into learning with candy and money and what was really remarkable was before very long I had such a respect for her that it sort of re-ignited my desire to learn.
Learn continually -- there's always "one more thing" to learn!
I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.
The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.
To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.
If a user is having a problem, it's our problem.
And the only way to do great work is to love what you do.... Don't settle.
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
And we've all chosen to do this with our lives. So it better be damn good. It better be worth it.
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people.
Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
I don't really care about being right, I just care about success.
Real artists ship.
Don't be evil is a load of crap.
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can.
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.
No one is going to buy a big phone.
In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
We are gambling on our vision, and we would rather do that than make ‘me-too' products. For us, it's always the next dream.
If you really look closely, most overnight successes took a long time.
Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.
It is in Apple's DNA that technology alone is not enough--it's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
If you live each day as if it were your last, someday you'll be right. Every morning I looked in the mirror and asked myself: If today were the last day of my life, would I want to do what I do today?
I dropped out of Reed College Portland, Oregon after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
You have to trust in something -- your gut, destiny, life, karma, whatever.
We have always been shamelss about stealing great ideas.
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side.
Make it like a sunflower.
Do not try to do everything. Do one thing well.
I want to make a dent in the universe.
People who know what they are talking about don't need power Point.
It isn't the consumers' job to know what they want.
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.
I'm actually as proud of many of the things we haven't done as the things we have done.
Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.
I don't view wealth as something that validates my intelligence.
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
I'd rather be a Pirate than join the Navy.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
You're already naked. There is no reason not to follow your heart.
Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
IMac is next year's computer for $1,299, not last year's computer for $999.
Every once in a while, a revolutionary product comes along that changes everything.
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
Unfortunately, people are not rebelling against Microsoft. They don't know any better.
In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
Guess who surprised themselves and changed their minds.
The ones who are crazy enough to think they can change the world are the ones who do.
Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.
One of my beliefs very strongly is that any democracy depends on a free, healthy press.
Being the richest man in the cemetery doesn't matter to me.
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
Somewhere between the janitor and the CEO, reasons stop mattering.
Our goal is to make the best devices in the world, not to be the biggest.
It is piracy, not overt online music stores, which is our main competitor.
Without passion, any rational person would give up!
Great things in business are never done by one person; they're done by a team of people.
The web is just going to be one more of those major change factors that businesses face every decade.
It's more fun to be a pirate than to join the Navy.
Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.
A lot of times, people don't know what they want until you show it to them.
An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
Packaging can be theater, it can create a story.
If you haven't found it yet, keep looking.
You can tell a lot about a person by who his or her heroes are.
The most important decisions you make are not the things you do, but the things you decide not to do.
Design is not just what it looks like and feels like. Design is how it works.
I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much -- if at all.
It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
The people who made Mac are sort of on the edge.
Deben confiar en que, de algún modo, los puntos se conectarán en su futuro.
I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important -- because I never did it for the money.
We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
Fear of failure falls away in the face of death.
To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.
When You Need A Miracle, Be Miracle.
Technology alone is not enough.
We do not say anything about future products. We work on them in secret, then we announce them.
I do not adopt softness towards others because I want to make them better.
You cannot mandate productivity, you must provide the tools to let people become their best.
Creation is messy. You want genius, you get madness; two sides of the same coin.
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Older people sit down and ask, 'what is it', but the boy asks, What can I do with it?
You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
Don't settle, as with all matters of the heart you'll know when you find it.
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
I make 50 cents for showing up... and the other 50 cents is based on my performance.
Life can be much broader once you discover one simple fact: Everything you call life was made up by people no smarter than you.
Stay hungry. Stay foolish.
Stay hungry. Stay foolish. Never let go of your appetite to go after new ideas, new experiences, and new adventures.
Everyone here has the sense that right now is one of those moments when we are influencing the future.
I'm very excited about having the Internet in my den.
Every child should learn to program a computer because it will teach you how to think.
Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
You can build your own things that other people can use. And once you learn that, you'll never be the same again.
What make you think that if you can't finish a project in 18 months, you will be able to do that 18 months later?
I would rather gamble on our vision than make a 'me, too' product.
When we started off we didn't know how to spell software.
Our time is limited, so don't waste it living someone else's life.
The broader one's understanding of the human experience, the better design we will have.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
Everything around you that you call life was made up by people, and you can change it.
Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you'll never be the same again.
Deciding what not to do is as important as deciding what to do.
The only way to do great work is to love what you do.
The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
You know who the best managers are?
They're the great individual contributors, who never ever want to be a manager, but decide they have to be manager because no one else is going to be able to do as good a job as them.
My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
Be ready to catch the ball when it is thrown by life.
Electronics was something I could always fall back on when I needed food on the table.
A brand is simply trust.
The goal is not to be the richest man in the cemetery.